LONDON BASED

LONDON BASED

LONDON BASED

10+ YEARS EXPERIENCE

10+ YEARS EXPERIENCE

10+ YEARS EXPERIENCE

ADPLIST MENTOR

ADPLIST MENTOR

ADPLIST MENTOR

A little bit about me

Sam, I am 👨🏻

👨🏻‍💻 A curious designer questioning everything, driving outcomes through clarity and thinking strategically to better products for people who use them.


👨🏻‍🎨 Currently, I’m helping millions of fans enjoy live events at Ticketmaster. Previous to that I was at RedBadger working on client based projects.


🚴‍♂️ In my free time I'm mentoring designers over on ADPList, cycling around London and making music under the alias Mesalu.

2022 - 2025

Selected works

TICKETMASTER

A bold new event page for millions of passionate fans

LEVI'S

A purpose built desktop web tool for creating & managing seasonal collections

  • User-centered design

  • accessibility

  • usability testing

  • design systems

  • responsive design

  • Figma

  • Strategic thinking

  • curiosity

  • curiosity

  • collaboration

  • storytelling

  • mentoring

  • data-driven

Recent Testimonials

Don’t take my word for it

LinkedIn

“Sam’s attention to detail, collaboration across teams, and user-first mindset have made a huge impact. He strikes a strong balance between business goals and elegant, accessible design, helping create a more intuitive experience for millions of users.

He’s consistently provided valuable insights to the PM team, specifically mobile fan access. His UI recommendations for both iOS & Android mobile have improved and enhance the overall Ticketmaster fan experience.”

Richard A. Yumang - Senior Project Manager @ Ticketmaster

LinkedIn

Sam led the redesign of the SDK Orders View, significantly improving the app experience. He also helped established the SDK design system with a strong focus on tokenisation and reusability, driving consistency and smoother design to dev handover.


Thoughtful and open to feedback, Sam balances product thinking with real technical constraints.


I would highly recommend him as a collaborative designer with strong system-level expertise.

Mateus Forgiarini - Senior iOS Engineer @ Ticketmaster

ADp List

“I had a portfolio review session with Samuel and it was incredibly helpful. He brought a thoughtful and structured perspective to our conversation, offering both high-level feedback and actionable suggestions that I could apply right away.

Samuel took the time to understand my goals and tailored his advice to help me tell a clearer, more compelling story through my work. Grateful for his support and would highly recommend him as a mentor.”

Alexey Komarov - Product Design Leader @ Tinkoff

❤️ Thanks for stopping by ❤️